Eco-fatigue: Going green no longer red hot

New report from Advertising Age indicates that consumers may have changing attitudes about green products and services:

In recent months, sales have begun to slow in categories such as green cleaners and grow in not-so-sustainable ones like bottled water as shoppers decide they may not be worth the tradeoff. And a September study showed big swings in the number of consumers who believe environmentally friendly alternatives are too expensive, don’t work as well as other products and aren’t actually better for the environment — all of which seem to add up to what Timothy Kenyon, director of the GfK Roper Green Gauge study calls “green fatigue.”

See the article here:  http://www.msnbc.msn.com/id/40072953/

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