To: CleanTech Investors.
Investors interested in opportunities in the Energy Efficiency and Power Generation markets are generally wary of the long sales cycle to have new technologies accepted in the market place. It’s tricky to understand the market opportunity when you depend on Utility incentive/rebate programs.
I went to a TRIO Symposium this week hosted by California Utilities called “How to do business with Utilities”. I thought this one slide would useful to Cleantech Investors who want to match emerging technologies (ET) to the Utility Program adoption. Credit for this slide goes to Paul Fox, Partner at CalCEF.

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